For the full year 2015, we expect marketing as a percentage of revenue to modestly increase as we continue to test new media outlets to expand our customer reach in both the direct and retail channel.Weight loss leader Nutrisystem has announced a major organizational change today.Dawn Zier is president and CEO of Nutrisystem. Enlarge. Dawn Zier.We continue to deliver double-digit growth within our direct-to-consumer business.New product innovation will remain front and center on what we do and it is where we are investing for future growth.Our continued focus and execution around our four point strategic plan have fueled our growth and enabled us to achieve our eight consecutive quarter of year-over-year revenue increases.Breaking Dawn is the fourth and last novel in the Twilight series by Stephenie Meyer.Price increases implemented in 2014 and actions to improve product mix and length of stay are key contributors.
Forward-looking statements are generally preceded by words such as believe, plan, intend, expect, anticipate, or similar expressions.We restructured the site so that all content is fully searchable and we revamped our content strategy so that we release daily content to deliver quality, editorial and video around the most searched and relevant terms.
We are putting tools in place now so our offers and creative become dynamic based on visitor lead and customer data.We are confident in our 2015 full year projection for double-digit growth and believe we will continue to deliver long-term sustainable growth to our shareholders.I look forward to seeing many of you at upcoming investor conferences and events over the next few months.Forward-looking statements are protected by the Safe Harbor contained in the Private Securities Litigation Reform Act of 1995.
So I would have thought at the end of the day that the percentage would have gone down a little bit because of the mix.REDBOOKS aggregates over 800K sources to provide real-time feeds on top advertisers.Consequently, customers chose the programs that demand higher prices and because these programs have higher customer satisfaction, length of stay also improves.
And four, operational excellence, executing with rigor and continued product discipline.Direct channel revenues were up 15% compared to second quarter last year and retail was up 43%.
Marketing expense in the second quarter was 30.7 million, an increase of 18% or 4.7 million from the second quarter of 2014, enabling us to attract more customers to our brand.
So we get the benefit in the first half of the price increases that we put in place in 2014.MIRAMAR, Fla., June 19, 2015 (GLOBE NEWSWIRE) -- Spirit Airlines (Nasdaq:SAVE) announced today that its shareholders have elected Dawn M.Warhammer 40,000: Dawn of War is a real-time strategy computer game developed by Relic.
Miles From Anything This song is by P.M. Dawn and appears on the album Jesus Wept (1995).We are firing on all cylinders, optimizing multiple levers across both our direct and retail businesses.Can you just clarify the differences before it was a set bunch of frozen food whereas now the customer can select what they want.Consumers along with social media outlets are finding our brands timely and relevant in helping address the weight issues that our country is facing.
Four, packaging and the presentation of nutritional values and ingredients highly influences food profession and purchase intent.So put things together has limited the size of the opportunities.We are actively working on several other products that we will be testing in 2016 that will offer a wider audience of consumers and that would attract a wider audience of consumers in both the direct and retail channels.Three, we are profitably deploying more marketing dollars to drive growth.So cross-sell revenue per customer is up year-over-year and is not up at 30% but is increasing.